PENGARUH COSTUMER EXPERIENCE TERHADAP WORD OF MOUTH YANG DIMEDIASI OLEH COSTUMER SATISFACTION
نویسندگان
چکیده
customer experience marketing is important to learn because changes in the behavior of customers who do not only see product or service from quality but more than that, namely experience, must be unforgettable and positive. This study aims predict effect on word mouth either directly indirectly using a mediating variable, satisfaction, this uses an instrument, questionnaire distributed 100 Bank Mandiri Syariah Jombang. results show that variable has direct indirect through costumer satisfaction affects
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ژورنال
عنوان ژورنال: Jurnal Ilmu Manajemen dan Akuntansi Terapan: JIMAT
سال: 2022
ISSN: ['2656-4440', '2086-3748']
DOI: https://doi.org/10.36694/jimat.v13i1.371